About Us

BUILDING
WEST MICHIGAN
OPPORTUNITIES

Property review and development coordination centered on clear facts, practical fit, and documented next steps.

LOCAL
West Michigan
Our Story

ROOTED IN
WEST
MICHIGAN

Cross Development Corp is a Michigan-based real estate development company led by John Cross from Jenison.

The company evaluates land and project opportunities, coordinates the professional work required to assess them, and helps define a practical path from initial review through delivery.

Project details are discussed directly and published only when supporting documentation, confidentiality, and participant permissions allow.

LAND
Site Review
PLAN
Project Structure
BUILD
Coordination
Leadership

EXPERIENCED
LEADERSHIP

Founder & President
John Cross

John Cross leads Cross Development Corp and works directly with property owners, builders, professional advisers, and other project participants. His role centers on evaluating opportunities and coordinating the people and decisions required to move a viable project forward.

Role
Founder & President
Based In
Jenison, MI
"WE SERVE LIKE
WE'RE WORKING
ON OUR OWN
ASSETS"

As property owners ourselves, we understand the importance of protecting and growing investments. That perspective shapes every decision we make and every partnership we form.

Equity Harbour Family

PART OF
SOMETHING
BIGGER

Cross Development Corp operates under the Equity Harbour umbrella—a family of companies providing integrated real estate services across development, property management, and asset protection.

This structure allows us to offer comprehensive solutions while maintaining specialized expertise in each discipline. Our clients benefit from seamless coordination across services and a unified approach to protecting their investments.

[01] Development

Cross Development Corp

Real estate development & build-to-suit

[02] Roofing

Platinum Roofing

Commercial & residential roofing services

[03] Asset Protection

Asset Protection Advisors

Wealth preservation & estate planning

[04] Education

Christian Real Estate Academy

Faith-based real estate education

Our Values

PRINCIPLES
THAT GUIDE US

01

INTEGRITY

We do what we say. Every commitment is honored, every promise kept.

02

DISCIPLINE

Rigorous analysis, careful planning, and precise execution on every project.

03

PARTNERSHIP

We succeed when our partners succeed. Alignment of interests drives results.

04

LEGACY

Building developments that serve communities for generations to come.

SERVICE AREA

Primary Region
West Michigan
Key Markets
Greater Grand Rapids • West Michigan
Project Review
Considered Case by Case
Headquarters
Jenison, Michigan
Where We Work

LOCAL
FOCUS,
DIRECT
REVIEW

Cross Development is based in Jenison and focuses on West Michigan. Every property is reviewed against its location, intended use, approvals, infrastructure, and project participants.

Get Started

READY TO
WORK TOGETHER?

Whether you're exploring development opportunities or looking for a trusted partner for your next project, we're here to help.